Effectiveness of Relationship Chain-Based User Acquisition

Currently, in the mobile ecosystem, the most efficient method for apps to acquire users revolves around leveraging “relationship chains.” Many user acquisition strategies relying on social connections have been market-validated, primarily achieved through invitations, sharing, and viral dissemination among users to create a fission effect.

However, conversion bottlenecks still exist in relationship chain-based user acquisition.

Addressing Relationship Chain Attribution Pain Points

To enhance relationship chain conversion efficiency, the primary focus should be resolving user experience friction points during app sharing and propagation. A critical example is relationship chain attribution: When User A shares a landing page with User B who subsequently downloads the app, attribution mechanisms are required to identify the referral relationship and bind the connection between A and B for subsequent operations.

Drawbacks of Traditional Relationship Binding Methods

This attribution process involves user identity verification across channels. Some solutions employ manual invitation code entry by new users to establish relationship binding and service logic integration. However, from the user perspective, cumbersome operational steps inevitably reduce conversion willingness, as each additional step in the conversion funnel risks user attrition.

Relationship Chain Attribution Solution

To address complex relationship binding challenges, we can implement relationship chain attribution solutions that automatically capture channel ID parameters to establish user connections.

Openinstall Relationship Chain Attribution

The openinstall relationship chain attribution workflow operates as follows:

When User A shares a landing page with User B, the landing page SDK automatically captures User A’s ID parameters upon B’s page access. When User B downloads and registers the app, the backend system matches the IDs of both users, seamlessly completing relationship chain binding without user awareness.

With this solution:

• For users: No code entry, search, or registration steps are required. They simply follow the landing page flow for download and registration, with all relationship binding occurring transparently.
• For app operators: Conversion efficiency is optimized as the download process remains identical to standard procedures, eliminating extra steps and development/maintenance costs for invitation code systems. Technical complexities are resolved through automated attribution.

Need for Intelligent Automated Conversion in Digital Era

Through app relationship chain attribution, we can reimagine connection-building processes. In user conversion, each added step risks attrition. Only by adopting intelligent, automated conversion methodologies in the era of comprehensive digitalization can marketing investments be fully optimized to drive effective user growth.