As a traditional promotion method, offline marketing has become a crucial way for Apps to acquire new users. Offline scenarios such as physical stores, exhibitions, billboards, and flyers bring significant traffic and potential users to Apps. For instance, ride-hailing Apps during their cold start phase, community shopping Apps, and campus Apps have all achieved remarkable results through offline, on-the-ground promotion.
During on-the-ground promotion, methods like setting up booths, distributing flyers, door-to-door promotion, or offering gifts encourage users to download the App. However, standard download QR codes lack effect tracking. Promoters cannot trace user data back to individual promoters, posters, or entry points, making it difficult to quickly measure the ROI of promotion budgets.
Today, our focus is on traceable offline QR codes for Apps. This includes:
- How to create different types of promotion QR codes?
- How to obtain channel data through these QR codes?
Common scenarios of offline promotion
Offline promotion scenarios are diverse, such as:
- Promotion Events: Setting up booths in high-traffic areas, offering gifts for scanning to download.
- Ad Placements: Displaying ads with QR codes at bus stops, subway stations, elevators, etc.
- Partnership Promotions: Collaborating with offline merchants to place promotional materials in-store, guiding users to scan and download.
- Conference Events: Distributing flyers with QR codes at events.
However, traditional offline promotion often faces these pain points:
- Difficulty Tracking Data: Accurately counting downloads, activations, and user behavior per channel is challenging.
- Delayed Effect Evaluation: Unable to understand promotion effectiveness in real-time, hindering optimization.
- Poor User Experience: Users might need to manually enter invitation codes or perform other cumbersome steps after scanning.
Use QR codes to statistically analyze channel data
1、Design Differentiated QR Codes
Create unique QR codes for different offline channels (e.g., QR for Store A, QR for Exhibition X, QR for Billboard Y). Each code links to a specific parameter or URL.
2、Configure Backend Tracking Parameters
Embed channel identifier parameters (e.g., Channel ID, Ad Number) in the QR code link. When a user scans and enters the App, the backend identifies the source channel.
3、Integrate the openinstall SDK
openinstall is a professional tool for tracking app installations and activations, supporting precise channel attribution and user source identification. Integrating the openinstall SDK enables:
- Precise Multi-Channel Attribution: Supports multi-parameter configuration, accurately tracking effectiveness from posters, flyers, ads, digital screens, and other offline media.
- Real-Time Full-Funnel Data Reports: Tracks the entire user journey – from QR code visit/landing page click to App installation, registration, and payment. Provides real-time analytics dashboards for quick channel evaluation.
- Optimize Promotional Materials: Use data insights to adjust QR code design, ad copy, etc., improving scan rates.
- Accurate User Profiling: Combine user behavior data to understand characteristics of users from different channels, enabling personalized promotion strategies.
Conclusion
Offline App promotion, empowered by QR code technology combined with openinstall’s robust channel tracking capabilities, enables comprehensive and precise statistical analysis of channel data. This not only helps businesses clearly understand the effectiveness of each channel but also allows for data-driven optimization of promotion strategies to improve ROI.
In the future, as technology evolves, the integration of QR codes with tools like openinstall will unlock even more possibilities for offline promotion, helping businesses stand out in the fierce market competition.
