App companies invest heavily in app promotion, operation, and reactivation campaigns, but they always encounter challenges in user conversion and data analysis. In increasingly complex operational scenarios, finding universal solutions quickly will be a significant advantage.

openinstall has been deeply involved in the app channel statistics field for nine years. With custom parameter delivery for installation as its core, and full compatibility with deep linking technology, it provides numerous product services for promotion and operation scenarios, including:

App installation parameter passing: Pass custom parameters from the H5 landing page to the App to accurately identify the user’s installation source. This eliminates the need to manually enter invitation codes or search IDs, and enables automatic matching of invitation relationships, thereby improving conversion rates.

App channel statistics: Supports full-link data monitoring for H5 scenarios such as sharing, QR codes, SMS, web pages, and posters, as well as mainstream mobile advertising platforms and Apple ASA placements, effectively analyzing the operational effectiveness from user installation source to subsequent behavior.

One-click launch: Regardless of whether the user has already downloaded the app, it enables a seamless redirect from the web to a specified page within the app, shortening the user conversion process and rapidly improving user acquisition and engagement.

The combined use of various product features provides more comprehensive solutions for the following typical scenarios, perfectly addressing various challenges in data analysis and user experience.

Sharing and viral marketing scenarios: Automatic binding solution

The scenarios in which users share app downloads mainly fall into the following categories: referral programs, inviting friends to play games, and inviting friends to follow app content. In this process, the app needs to know the connection between the user and the invited user in order to distribute rewards to both parties. Therefore, users usually need to enter invitation codes or search for friends/room IDs, which significantly impacts the efficiency of referral conversions.

Advantages of the openinstall solution:

1. Automatic Relationship Binding: After user A shares the app, user B can install and register the app via the download link. The relationship between the two users will be automatically bound, and rewards will be automatically issued. The entire process requires no invitation code, ID search, or room search, providing a seamless experience of binding and inviting users.
2. End-to-end data tracking: It can track user data throughout the entire process after sharing, and can also focus on the sharing effect of key users to formulate reasonable reward strategies for sharing and viral marketing activities, and achieve refined operation efficiently.
3. Sharing function optimization: In addition to applications for viral marketing campaigns, it can also be applied to optimize the daily sharing function of apps. For example, sharing a game app can automatically add users to a team room after installation; sharing a social app can automatically add users as friends after installation; and sharing a financial app can bind users to an agent after installation.
4. Reawakening & Scene Restoration: After installing the App, the recipient can directly access the designated page, establishing a closed-loop sharing mechanism and effectively improving the effect of user acquisition and viral marketing.

Event Marketing Scenarios: Efficiency Enhancement Solutions

In daily operations, channel promotion, event marketing, and user reactivation, social groups, SMS, email, posters, and websites are all indispensable mediums for reaching users. Most operators want to track the number of users and subsequent behaviors brought by each social group, each SMS, and each poster, and try to improve the user acquisition conversion rate of the event.

Advantages of the openinstall solution:

1. Reactivation & Scene Recreation: In any activity medium such as social media groups, SMS, email, posters, websites, etc., both new and existing users can directly jump to the designated page in the App from external links, directly accessing the activity scene in one step, which improves the activity participation rate and optimizes the user experience.
2. User Acquisition & Recall Statistics: This feature tracks new and returning user data generated through any user acquisition or recall link, including social media groups, SMS messages, emails, posters, and websites.
3. Full-link multi-dimensional metrics: It can track user behavior from visits and clicks on landing pages to registration, retention, and activity after app installation, effectively measuring the effectiveness of different promotion and operation models.

Advantages of the openinstall solution:

1. Parameter Transfer Installation: Generate a unique parameter ID QR code for each promoter and offline channel. When promoting, there is no need to fill in the promoter code or register manually. The relationship between the promoter and the user can be automatically bound in the normal download process, reducing the user churn rate.
2. Accurate performance statistics: It can effectively distinguish the number of installations brought by each sales representative, thereby accurately counting the performance of each sales representative. At the same time, it can count user registration, retention, payment and other data after installation, effectively measuring the promotion effect.
3. Sub-channel management and statistics: Based on parameter transmission statistics, openinstall can support the free and flexible creation and management of sub-channels. Channel agents, departmental assessments, offline advertising, tiered distribution and other businesses can quickly have a settlement system.

Advertising Scenario: Channel Statistics Solution

Information feed ads, offline ads, search ads, and social media ads are common ad formats. To measure the promotional effectiveness of each ad format, ad slot, and ad channel, and to form a comparative analysis system and fraud prevention measures, a one-stop statistical solution is needed.

Advantages of the openinstall solution:

1. **Reactivation & Scene Restoration:** Both new and existing users can click the ad link to be directly redirected to the designated content page. For ad types focused on content-driven traffic, such as e-commerce, novels, and games, this will significantly improve conversion efficiency.
2. One-stop data monitoring: openinstall supports various advertising types such as H5 channel advertising, mobile advertising platform advertising, and ASA advertising. It can also track various behaviors from ad exposure to installation conversion and can feed back conversion data to the platform to achieve real-time ad optimization for oCPX.
3. Fraudulent Traffic Monitoring: It can customize the fraud threshold according to the channel type, monitor abnormal IPs/devices in real time, and analyze hijacking risks and present them in the form of charts to help operators analyze the quality of the advertising channels.

In addition, due to the versatility of parameter-based installation, ad monitoring, and deep linking technologies at the mobile application level, the resulting solutions can be applied to more scenarios, such as dormant user recall and KOL promotion marketing. As long as the business logic itself relies on mobile channels, it can certainly integrate openinstall into its own solution, optimizing user experience, improving user conversion rates, and establishing a data statistical analysis system for the entire user lifecycle.