In mobile internet channel cooperation, different settlement models directly impact marketing effectiveness and resource allocation efficiency. The current mainstream marketing settlement methods in the market, such as CPA/CPS, exhibit the following characteristics:

• CPA (Cost Per Action): Charges per specific user action, where “actions” can include registrations, interactions, downloads, orders, or purchases.  
• CPS (Cost Per Sale): Charges based on sales revenue, where commissions are paid for each successfully completed transaction/order.

To implement CP settlement models effectively, the following challenges must be addressed:  

1. Settlement and Evaluation Complexities: Manual errors in promoter accounting, CP deduction complexities, and identification factors (e.g., fill codes) hinder promoter motivation and make it difficult to assess actual channel contributions.  

2. Inflexible Packaging Methods: Rigid channel packaging for hundreds of partners limits promotional strategy execution and efficiency improvements.  

3. Delayed Data Feedback: Lack of real-time data prevents timely optimization during campaigns.  

4. Fraud and Fake Traffic: Risks of fund misappropriation, false reporting, or human errors enable cheating in collaborations.  

Under CPA/CPS models, inaccurate channel data statistics often trigger disputes among stakeholders, ultimately delaying campaign progress.  

How to Solve CPA/CPS Statistical Challenges?  

openinstall addresses these issues through app parameterized installation tracking, enabling full-chain data monitoring with these core features:  

1. Multi-Channel Link Tracking  

– Replace installation packages with **dynamic parameterized links/QR codes**. For example, adding custom parameters like `channel=ditui001` to partner links automatically tracks lifecycle behaviors (clicks, activations, payments) across thousands of channels.  

2. Real-Time Data & Attribution  

– SDK integration synchronizes real-time data, allowing advertisers to view channel-specific ROI instantly.  

– API interfaces sync validated promotion data to financial systems, enabling dynamic budget allocation based on user lifetime value.  

3. Tiered Channel Binding  

– Create “super channels” to bind parent-child channel hierarchies, supporting short-tier distribution chain statistics.  

– Upstream agents distribute tracking links, while downstream partners focus on promotions, with CPA/CPS settlements streamlined.  

4. Cross-Platform Compatibility

– No repackaging: Drastically reduces preparation costs and iteration cycles for CPA/CPS campaigns.  

– No invite codes: Boosts user conversion rates and incentivizes channel partners.  

How to Set CPA/CPS Settlement Rules?  

To maximize channel efficiency, combine “tiered pricing rules” with openinstall’s solutions for a transparent settlement system:  

1. Define Settlement Cycles  

– Typically monthly, but real-time data from openinstall reduces accounting costs and shortens payout cycles.  

2. Negotiate Commission Rates  

– CPS: Settle commissions as a percentage of actual sales.  

– CPA: Set min/max commissions. For example, CPA model offers 10 yuan per new customer order, adjusted by quality and scale coefficients to form tiered pricing.  

– SDK Integration: Support for Android/iOS/HarmonyOS.  

– Channel Configuration: Set strategies via backend: Channel Grouping > Super Channels > Distribution > Data Analysis.  

– System Syncing: Use APIs to connect verification data with ERP, CRM, and settlement systems.  

Conclusion  

Amid diminishing traffic and intensifying channel competition, resolving CPA/CPS statistical challenges hinges on building real-time, precise data tracking systems.  

openinstall’s solution redefines value distribution in channel promotions through two core capabilities:  

1. Dynamic Parameterized Links: Eliminate traditional packaging and invite code complexities.  

2. Real-Time Attribution: Enable agile, data-driven strategies with instant ROI insights.  

This framework not only reduces settlement friction but also transforms zero-sum CP settlements into collaborative, data-transparent partnerships. By accurately attributing every click, activation, and payment to its source channel, advertisers and promoters can align incentives and drive shared growth.