Firebase Dynamic Links is Set to Be Discontinued
Google announced as early as 2023 that Firebase Dynamic Links (FDL) will officially cease service on August 25, 2025, with all existing links becoming invalid.
As a benchmark tool in the field of deep linking, Firebase Dynamic Links once simplified user journey management through features like deferred deep linking and cross-platform redirection. For teams relying on FDL for app growth and user experience optimization, this shutdown poses an urgent challenge that demands immediate action.
The discontinuation of Firebase Dynamic Links means that if your app does not swiftly find and transition to an alternative solution, it will face significant impacts after the deadline, such as:
– Users clicking on promotional links being unable to redirect to specific in-app pages, potentially leading to 404 errors and user attrition.
– Shared content via web pages failing to directly display for friends after they download the app.
– Invitation-based registration/download campaigns relying on FDL becoming ineffective.
– Inability to pass installation parameters via links, harming user experience and granular operations.
With less than three months remaining until the deadline, migrating to tools with deep linking and attribution capabilities is critical to avoid user experience disruptions and marketing attribution failures.
Solutions After Firebase Dynamic Links Shutdown
As Firebase Dynamic Links phases out, transitioning to a more comprehensive multi-channel solution like openinstall presents an opportune moment. openinstall is a reliable service in deep linking and attribution, offering all core functionalities of FDL while delivering additional flexible, precise, and efficient capabilities:
1、Ultra-Precise Installation Parameter Passing:
Leveraging unique algorithms and technical solutions, openinstall accurately captures custom parameters (e.g., inviter IDs, channel IDs, item IDs) from user source links when apps are installed and launched, achieving a 98% parameter accuracy rate. It perfectly replaces FDL’s “deferred deep linking” and “installation parameter passing” needs, while providing more efficient link creation, management, and API solutions.
2、Cross-Platform Compatibility:
Supports Android, iOS, and ten other development platforms, adapting to 50+ mainstream browsers and device ecosystems globally. Unlike FDL, which is tied to Google’s ecosystem, openinstall offers broader third-party service compatibility.
3. Unified Attribution Analytics:
Beyond deep linking and parameter passing, openinstall provides comprehensive installation source tracking, channel performance attribution, data analytics, and API integrations, empowering developers and marketers to measure and optimize user acquisition.
4. Global Service & Rapid Support:
By encapsulating standard solutions like Scheme, Universal Links, and App Links, openinstall delivers optimized performance across diverse environments. Through partnerships with Tencent Cloud and other providers, it leverages infrastructure spanning 26 global regions to ensure localized solutions and timely technical support.
Migrating from Firebase Dynamic Links to openinstall
Developers can complete the migration in just a few steps. openinstall adopts a zero-configuration approach, automatically generating integration code. By following the step-by-step documentation, SDK integration can be finished within minutes.
Subsequently, batch-creating parameterized links or QR codes allows distribution across channels like search engines, social media, ads, SMS, email, offline QR codes, and official websites. These links enable direct app redirection and automatic data tracking, capturing full user journey insights.
While Firebase Dynamic Links will soon fade into history, openinstall remains a long-term solution. With nearly nine years of service experience and technical expertise, it continues to provide robust and flexible app attribution and deep linking capabilities for developers.
