Google’s Firebase Dynamic Links service will officially shut down on August 25th. This means millions of mobile developers worldwide urgently need mature deep linking and deferred deep linking alternatives to ensure a seamless transition for users and maintain a smooth, one-click app installation and redirection experience.

openinstall, as a professional deep linking service provider with years of industry experience, offers efficient and mature deep linking solutions. It can perfectly take over the capabilities of Firebase Dynamic Links while providing more comprehensive, scenario-based growth features.

What is Firebase Dynamic Links?

For 7 years, Firebase Dynamic Links provided cross-platform deep linking functionality, excelling particularly in seamless web-to-app redirection. It could automatically redirect users to specific pages within an app based on their device environment. Its link format was suitable for ads, emails, social media, SMS, offline scenarios, and more, making it a core tool for user acquisition, sharing, and marketing.

After Firebase Dynamic Links shuts down, Google officially recommends migrating to platform-native solutions (Android App Links / iOS Universal Links). However, these native solutions have limitations: complex development, lack of cross-platform consistency, and inability to handle scenarios where the app is not installed. To reduce developer costs, directly upgrading to a comprehensive third-party alternative platform (like openinstall) is far more efficient and complete.

Upgrade to openinstall

openinstall Deep Links provide a full-scenario solution, including all mainstream schemes like App Links, Universal Links, and URL Scheme. It supports all functionalities required for deep linking and deferred deep linking.

By simply integrating the openinstall SDK to create channel links, your app gains deep link redirection and install-with-parameter capabilities, offering the following advantages:

1、One Link Fits All Scenarios

When creating a custom parameter link, an equally functional QR code is automatically generated. Advertisers can deploy openinstall links or QR codes to virtually any scenario:

• Custom Parameter Links: Online ads, social media, SMS, email, Web to App, user sharing, push notifications, etc.
• Custom Parameter QR Codes: Offline ads, posters, TV, product packaging, billboards, printed materials, PPTs, etc.

2、No More Link Quota Anxiety

openinstall supports the creation of thousands of parameterized links per account. Compared to the limitations of services like Firebase Dynamic Links or App Store Connect, this offers greater flexibility for deployment in more diverse scenarios. For example, collaborating with hundreds of agency teams to promote your app only requires each to distribute their own trackable download link to measure their performance.

3、Unified Deep Linking Capabilities

• True Cross-Platform Support: Automatically identifies device state and redirects – no need to distinguish between iOS/Android systems.
• Coverage for All Scenarios: Precise redirection to specific pages whether the app is installed or not (Deep Linking + Deferred Deep Linking).

4、End-to-End User Data Tracking

Leverage deep linking + install-with-parameter capabilities to capture user source context parameters (e.g., Ad ID, Campaign ID, Sharer ID), enabling:

• Automatic matching of user invitation relationships post-install (no manual user matching needed).
• Custom event tracking (e.g., coupon claims, payments, check-ins).
• User source attribution (tracking which channels users downloaded the app from).
• Full-funnel data tracking for web download pages, including visits, clicks, app installs, and subsequent user actions.

5、Developer-Friendly Integration

• Create tracking links in under 1 minute; view click, install, and user behavior data in real-time.
• Supports bulk link generation and custom parameters.
• Comprehensive platform coverage: Android, iOS, Unity, React Native, etc., with complete documentation.
• openinstall data can be integrated into your own BI system via API for ROI attribution analysis.

Conclusion

The discontinuation of Google’s Firebase Dynamic Links service marks a significant shift in the mobile ecosystem’s deep linking landscape. Instead of struggling to adapt to the limited native solutions, it’s more efficient to embrace the more robust openinstall Deep Links solution in one step. openinstall offers not just a perfect replacement for Firebase Dynamic Links functionality, but a future-proof, full-scenario growth engine that drives refined operations.