Overview of No Invitation Code Required
App installation without requiring an invitation code refers to the automatic identification of which user invited the app in scenarios where the installation source needs to be identified (such as referral rewards between friends or performance evaluations for offline promotions). This allows new users to be automatically identified as having been invited without needing to enter an “invitation code” or “offline promotion code.” This further enables features such as automatically issuing referral rewards and automatically binding user identities after the app is installed.
Workflow without invitation code
The no-invitation-code feature is implemented based on the openinstall parameter-carrying installation function. Through the openinstall SDK, custom parameters on the download page (H5 webpage) link can be passed to the downloaded target App to identify the App’s installation source.
For example: via link
The landing page for www..com?id=1234&name=jack (the download page requires the OpenInstall web SDK to pass parameters) downloads the app. New users install and open the app…
The getinstall method provided by the openinstall SDK can retrieve the corresponding parameters id=1234 and name=jack, thus revealing which parameter’s link the app was downloaded from.
As long as you can obtain the key installation source parameters, you can achieve the same effect as binding an invitation code: When a new user registers, the parameter id=1234 is uploaded to the server. The server can then recognize that the user carried the key invitation parameter “id=1234” during registration, thereby determining which user invited the user. By associating the two, the relationship can be bound or rewards can be directly issued.
To pass multiple sets of custom parameters such as name, type, and source simultaneously, simply separate them with the ‘&’ symbol. These parameters can also be obtained after user activation for further analysis of source channel information.
How Invitation Code Not Required Works
As mentioned earlier, the principle behind the no-invitation-code feature is actually the implementation of app installation with parameters. openinstall has accumulated more than five years of technical iteration in the field of no-invitation-code technology and has over 4 billion experiences in providing app installation services with parameter transmission.
Developers can quickly implement the feature that eliminates the need for an invitation code by simply following the steps in the openinstall documentation:
Step 1: Integrate the Android and iOS SDKs into the App, and then integrate the web SDK into the download landing page. You can test the effect of parameter passing through the “Online Test” in the application console.
Step 2: Dynamically append custom parameters to the URL of the download landing page (web SDK must be integrated first).
Step 3: When a user visits the download landing page, the relevant parameters will be temporarily stored on the openinstall server. When the user downloads and opens the app, the parameters can be retrieved in the installation parameter retrieval method provided by the openinstall Android/iOS SDK.
The next step is to implement the binding relationship and reward distribution processes. Developers can handle this on the server side according to their own business needs. The installation function without filling in the invitation code is considered successfully implemented.
Openinstall is only responsible for passing parameters throughout the entire process. Based on the principle of installing with parameters, in addition to enabling installation without filling in an invitation code, it can also realize functions that require identifying the user’s installation source, such as user sharing effect statistics and automatically adding friends after installation.
The Main Advantages of Not Needing to Fill in an Invitation Code
1. Reduce Development Costs
Whether using traditional account matching or invitation code matching, app developers need to maintain a dedicated data matching system. Using an invitation code-free solution eliminates the need for significant development time, manpower, and server resources; it can be implemented simply by integrating an SDK, meeting the demands for agile feature deployment and efficient product development.
2. Streamline the Invitation Process
In scenarios such as app invitations, sharing, and on-the-ground promotion, there is no longer a need to rely on complicated operations such as asking users to fill in invitation codes or on-the-ground promotion codes to identify the source of the installation. Users only need to install and register normally through the download page, and related relationship binding, reward distribution, and performance statistics will be realized without their awareness.
In addition, depending on the different business scenarios of each app, the concept of “invitation code” can be flexibly replaced, and the final effect can also be to simplify the operation process.
Streamlining the invitation process can improve app installation conversion efficiency. In the user conversion journey, every additional step will inevitably lead to user churn. The emergence of no-invitation-code features will greatly improve conversion rates and bring about rapid user growth.
