When carrying out large-scale activities such as App promotion, user reactivation, advertising placement, and invitation-based dissemination, if an efficient deep linking solution is not adopted, the following situations are bound to occur:

Android users click on the promotion/share link but unexpectedly download a certain app store;

Users enter the App through various means, but when they open it, they are directed to the home page and need to manually search for rooms/products/articles/activities;

During the promotion process, it is impossible to grasp the multi-channel link data of user conversion in real time and adjust strategies promptly.

With the accumulation of manual operation steps such as “searching and multiple clicks”, a large number of users have silently dropped off during the conversion process. Especially in situations where middle-aged and elderly users operate or the network is unstable, the drop-off rate will further increase.

The efficient one-click pull-up function (deep linking technology) of openinstall can solve the drawbacks brought by traditional promotion links. One-click pull-up can shorten the user operation path, launch the App within seconds, and reproduce the target scene, thereby optimizing the user experience of product services and ultimately helping products improve the conversion rate and achieve user growth.

Application Scenarios of One-Click Pull-Up

Based on the technology provided by openinstall, the one-click pull-up function can endow the App with the following capabilities:

Scene Restoration: After a user clicks on a link, if the App is already installed, it can wake up the App with one click from social platforms such as WeChat and QQ or major mainstream browsers and jump to the target scene.

Scene Restoration + Parameter Transmission Installation: After a user clicks on a link, if the App is not installed, in combination with the App parameter transmission installation function, the user will automatically jump to the target scene when the App is launched for the first time after installation.

Based on the scenarios of both uninstalled and installed App, by combining the processing of custom parameters transmitted by openinstall, many business processes can also be improved while pulling up the App with one click. For example:

Installation without Filling in the Invitation Code: In activities such as inviting new users to install the App (offline promotion, invitation rewards, etc.), by identifying the invitation parameters in the page, users can skip the steps of filling in the invitation code/offline promotion code, directly bind the user relationship, and automatically receive rewards.

Reproduction of Shared Content: When a user shares the content of the App to social platforms such as WeChat, other users who return to the App through this share link can automatically jump to the shared content page, achieving a quick reproduction of the sharing scene.

Personalized Recommendation Assistance: By transmitting the operation track of new users on the H5 page to the recommendation algorithm in the form of parameters, it is possible to make a preliminary judgment on the recommended content and the user’s download motivation after waking up the App, and achieve accurate recommendation of the displayed content.

Channel Data Statistics: In scenarios such as offline promotion, invitation, sharing, wake-up, and advertising, the full-link data of the download source channel can be statistically analyzed when the user launches the App for the first time, realizing effect statistics and performance attribution.

One-click pull-up can be applied to all application scenarios based on H5 links. This solution can be flexibly used in scenarios such as social sharing, SMS and email wake-up, advertising placement, fission  activities, sharing effect statistics, offline promotion business, and KOL traffic attraction.

In particular, it can have a remarkable effect on user acquisition and activation for App types such as news and information, e-commerce, games, tools, live streaming, and videos. For businesses such as distribution activities, product sharing, room invitations, interactive attention, user reactivation, and multi-channel advertising, it can reduce conversion barriers, quickly reproduce the promotion scene, and obtain relevant data support.

Implementation Process of One-Click Pull-Up

Openinstall quickly configures technologies such as Universal Links and Scheme for developers. The one-click pull-up function fully supports all types of Deeplink solutions and is compatible with more than 50 mainstream browsers and social platforms on the market, including the built-in browsers of social software such as QQ, DingTalk, and Weibo, ensuring that enterprises can achieve scene restoration and data monitoring in different environments.

The implementation process of the one-click pull-up function consists of three steps:

1: The corresponding openinstall SDK needs to be integrated into both the App and the download landing page (you can also first use the online test web page in the application console to test the one-click pull-up function).

2: First, install the App with the integrated SDK on the mobile phone. Then, open the online test web page or the self-developed download landing page in the mobile browser. When entering or clicking the button, the corresponding App can be woken up, and the wake-up parameters can be transmitted at the same time. (If you need to achieve the pull-up and jump when the App is not installed, you need to integrate the App parameter transmission installation function according to the document guidance.)

3: After the App obtains the wake-up parameters, it needs to perform further operation processing according to the content of the parameters. For example, jump to the corresponding interface or load the corresponding information content interface.

In addition to shortening the user path and achieving a seamless and smooth jump experience, the core value of one-click pull-up lies in connecting the user behavior data from the web end to the App by combining parameter transmission. Almost all Apps will have scenarios suitable for one-click pull-up deep linking. It is not only a boost to the optimization of the user experience but also an important method for conversion and activation, which is worthy of in-depth application by operators and developers.