How to track and optimize the effect of channel sources through parameter passing for app installation? This is undoubtedly a headache for every mobile app developer. The application of openinstall’s parameter passing installation solution in our daily life apps is introduced in detail below:
I. What is App parameter passing installation?
App parameter passing installation is to carry custom parameters in the H5 landing page link and pass them to the installed app. The openinstall SDK restores the custom parameters to identify the source of the installation user. It is widely used in various promotion methods such as QR codes, web pages, URLs, SMS, posters, and emails.
II. What Can Be Done with Custom Parameters Obtained from the App?
As a universal basic service, openinstall is used for channel promotion of apps in various industries. Apps in different industries can optimize their business processes, especially the new user invitation process, by obtaining custom installation source parameters from openinstall, thereby improving user experience. Many developers have a question: What can be done with the obtained app parameters? There are three common uses:
1. Automatic Binding
Automatically obtain the invitation reward and share the invitation landing page. Users can install the app without entering the invitation code, and both the inviter and the invitee will automatically receive the reward. Users do not need to enter the invitation code when logging in or registering, and the landing page can automatically obtain the invitation reward without the need to fill in the phone number in advance.
Automatic binding of superior-subordinate relationships for channel agent promotion. Automatically bind superior-subordinate relationships, which can automatically develop subordinate distributors and establish the affiliation relationship with new users (automatically bind superior-subordinate or multi-level relationships).
Automatic establishment of user relationships. For the “old users bringing new users” scenario in apps, when a user installs the app through a link carrying parameters, both users will be automatically bound as friends without the need to manually search for the friend ID or phone number, thus automatically establishing a social relationship between users.
Automatic binding of exclusive services. When an app requires related employees to provide services, users can directly install the app through a URL or QR code with custom parameters to automatically establish a service relationship, without the need to search for the employee number for binding, such as customer managers, real estate managers, teacher-student relationships, etc.
Automatic follow-up. Similarly, through the landing page with parameters, users can automatically follow the streamer or enter the corresponding room number and other internal resources of the app after installation and login.
Actual case reference:
2. Scene Restoration
For users who have already installed the App, clicking on the share link will automatically redirect them to the corresponding page within the App, achieving scene restoration.
For users who have not installed the App, clicking on the share page will prompt them to download and install the App. Upon their first opening of the App, they will be automatically redirected to the designated page, and the App jump parameters will be passed along. This enables the user’s behavior trajectory to be passed through App parameters for personalized content recommendations, such as preliminary user profiling and download attribution analysis.
Actual case reference:
3. App Channel Effect Statistics
Online Promotion Statistics: Online promotion statistics for App can precisely track the full chain data such as visits, clicks, registrations, retention, and activity brought by various promotion channels through links with different parameters, providing support for the refined operation of the App.
Offline Promotion Statistics: Offline promotion statistics for App can be applied to scenarios such as App offline promotion statistics, internal personnel promotion assessment, and KOL marketing promotion settlement through custom parameter links or QR codes, combined with CPS and CPA promotion revenue sharing settlement models. There is also an App sub-channel offline promotion agency settlement system, suitable for channel agency cooperation, channel distribution statistics, and App offline promotion and user acquisition scenarios, allowing for flexible development of lower-level agencies.
As a one-stop App full-channel statistics service provider, openinstall not only continuously provides stable and reliable services in App parameter transmission and installation technology, but also supports app store statistics, ASA statistics, custom parameter channel statistics, and other App full-channel statistics.
