In recent years, the promotion of traditional application stores has fallen into the predicament of diminishing marginal returns, and social media placement has also encountered the impact of fragmented user attention. In comparison, when developers aim to meet the needs of diversified product promotion and high returns, Web to App emerges as the optimal choice.

Through the Web to App model, developers can set up the web front end to gradually guide users to explore brand information. The form of web page promotion can directly reach users in the early stage, providing experiences and screenings of core functions. It is more precise in converting users and offers more freedom in presenting content.

This article will introduce the feasibility of the openinstall Web to App solution, solve the attribution tracking challenges of promoting apps through web pages, and highlight five unique advantages, helping you understand what a Web to App attribution solution can bring.

How can Web to App break the deadlock? In an environment where user acquisition in app stores is difficult and traffic has reached its peak, developers can use the openinstall Web to App solution as a flexible alternative to promoting their apps through web pages. The most direct benefit is that developers can define the download details of the page (such as APK download), establish direct contact with users on the web page, and guide users from the browser to the app, allowing the marketing team to attract users from a broader traffic pool.

 1. When a user accesses the H5 landing page from any touchpoint, the openinstall web SDK will upload custom parameters and necessary information.

e specific parameter attribution process is as follows

2. When the user opens the app for the first time after installation (if it has already been installed, the app will automatically launch and go directly to the inner page), retrieve the parameters from openinstall to complete the attribution.

3. Based on developer needs, various dynamic parameters can be appended to the share link to achieve functions such as installation without an invitation code, scene recovery and restoration, and data attribution statistics. Openinstall will by default include various basic data (channel visits, installations, etc.) in the data report display. More needs can be customized and developed.

With openinstall’s precise and comprehensive data tracking solution, the Web to App process can be built smoothly. Developers no longer need to worry about website promotion. Whether they are finding KOLs or partnering with channels for joint promotion, building their own business networks such as websites and stores, or proactively sending text messages and social media information, they can easily measure the effectiveness of channels and the value of installation sources, connect website visits and post-installation event data, and build new ways to acquire and grow customers.